Professionalism is a pre-requisite not a desire A recognised accreditation badge will be a great advantage to buyers (client and agencies). This will immediately recognise the professionalism of the organisation. Positive experience for customers Customers, clients and agencies, will also recognise and know the experience of working with ARM companies from both communication and working practices right through to the consumer experience. Confidence from promoters (clients) and agencies Reputable Response Management companies operate from modern office and warehouse complexes, use sophisticated equipment and processes, are far more IT and data orientated that ever before and are profitable and sizable businesses in their own right… and are just as professional as the creative agencies and the promoters (clients) with and for whom they work. Protecting consumers and marginalising inexperienced operators with inadequate processes Ultimately Response Management companies are responsible for ensuring the goods/brands of the clients reach their customers (the consumer) in a quality manner. They are the brand ambassadors and protectors. This industry is fraught with inexperienced companies; anyone can open a PO Box, set up a telephone line and stuff a widget in a box. But that is not what Response Management is about and we need to marginalise these operations as much as possible.