To meet demands from mail order companies, online traders, agencies and consumers, the Accredited Response Management Scheme (ARM) is a new initiative designed to raise standards and confidence in the UK fulfilment and response handling service industry.
ARM will provide clients and agencies with a simple way of ensuring that a response management company meets a series of standards.
Robinia Bishop, Nestle UK’s Sales Promotion Manager and a member
of ISBA’s Activation and Engagement Action Group said:
“This scheme sounds like an excellent opportunity for the response management industry to promote the increasing professionalism & range of services it offers.”
