ARM: an accredited scheme for buyers (promoters/agencies) to gain access to proven, high quality response management companies. This industry has come of age and it is now universally recognised that well-resourced and professionally managed response management companies are important to the success of campaigns and customer satisfaction. Now more than ever, companies need to demonstrate their commitment to the development of high professional standards and performance. ARM is a scheme, which meets a series of standards in terms of corporate and financial stability, training, staffing and facilities, security, brand and customer protection. This is a joint initiative between three trade organisations -  DMA (Direct Marketing Association),  IPM (Institute of Promotional Marketing) and  ISBA (Incorporated Society of British Advertisers). It is recognised that Response Management companies work across the whole spectrum of marcoms activity, therefore no single trade body accurately reflects the full range of interests and skills. Robinia Bishop, Nestle UK’s Sales Promotion Manager and a member of ISBA’s Activation and Engagement Action Group said: “This scheme sounds like an excellent opportunity for the response management industry to promote the increasing professionalism & range of services it offers. I hope it will develop over time to provide a detailed picture of industry best practice and help to drive high standards throughout the sector. I will certainly consider ARM accreditation when selecting and recommending suppliers.”